When are i started out in search engine marketing clients did not have a clue what context the word engine meant let alone search engine marketing.
We have always been under this cloud of old school marketing where we went out and visually and verbally disrupted potential customers with our message.
So now in 2008 most of that message is getting lost in the noise of advertising.
Some web experts believe that web 2.O was a disruption to how marketing on the web was being carried out.
So bare with me for a minute; I will get to my point.
Web 3.0 is going to change everything as we know it on the web and all of the search marketing experts are going to have to rethink the process yet again.

For now, Google makes up 68% of the market share and Yahoo 15% with the others making up the rest of the pie. Whether i like it or not Google's Latent Semantic Indexing (LSI), Keywords, Organic content plus traffic will continue to drive the internet marketers for the short-term future.
Web 3.0 will change all that with personal agents that will go out and use our credit cards to due our shopping, groceries and pay are bills. The list goes on and on.
The is beginning to happen right now. So as someone who coaches clients on how to do search engineering for their sites where is a new age marketer going to learn those new rules in marketing from.
We are at a tipping point in a very young industry where 1:1 marketing controlled by powerful databases and highly secured server banks all over the world will start to consume every relevant keyword, niche market that you can possible dream of and put that into easy to digest chunks that will be attached to your favorite personal web agent widget and then mash it up into your own personal dashboard that will do just about everything your wallet can afford to do. So my question to all IM people is how are we going to monetize that?