Offerings

We provide search engine marketing and search engine optimization coaching to any company that is looking to increase the success rate of their website in the search engines.
Seminars and Workshops
Project team, company, club, and executive instruction (and inspiration) on making search engine marketing
an everyday way to discover, develop and sell your best business ideas online.
The half-day "Businessperson’s Introduction to Search Engine Marketing" seminar
The two-day "Visual quick start guide search engine optimization & New Marketing online" training workshop
Tailored "Problem Solving with Visual Thinking for your web team" workshops
We work remotely over the internet via videoconferencing, and other new media resources
to coach you by the hour, day, week, month or year in a  interactive way.
We can support you locally by giving you one of our workshops that will fit your unique needs.

Search Engine Marketing - bring more relevant and qualified visitors to your site.
Articulate your goals
Conduct a needs analysis
Understand user demographics
Create "personas" for each demographic
Establish (or maintain) a site personality
Develop appropriate "self-select paths" based on your personas
Create a landing page for each persona using thematic siloing
Write for your personas, not for you
Create content for all stages of the consideration cycle
Offer multiple ways for visitors to express interest
Photos, diagrams, charts & multi-media content tells your story
Push content out via email, News Releases,Search engine vehicles, Outposts, blogs, RSS, pingbacks, etc...
Market your Web site with on-page and off-page SEO tactics
Gather metrics for continual improvement

Pay-Per-Click campaign management to bring visitors to your site right now
On page Search Engine Optimization to make your pages index and rank more highly in the search engines
Continuous improvement through analysis of paid and organic results
Knowledge transfer of SEO/SEM methods so you and your team become self-sufficient

Website productivity - convert more visitors into sales leads and customers.

    * Assess the buying process and the needs of buyer personas at each stage
    * Plan a sales process that is measurable and that causes the buyer to take action
    * Test, measure, and analyze results
    * Teach you how to manage the process

Results

The benefit to you?
Better online marketing results:
    * Increased relevant traffic to your website
    * More permission-based marketing sales leads, more customers
    * Increase in profitable revenue

You’ll know where you stand each step of the way:
    * Systematic method for testing, measuring and analyzing results
    * An open framework for improving marketing productivity based on visual thinking and agile methods
Easy to work with:
    * Dedicated to improving your marketing results
    * Willing to share knowledge, networks and compassion
    * Friendly, and can-do attitude
    * Transparent business practices, no long-term contracts